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Business Marketing Strategies


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Course Level

All Levels

Video Tutorials



Course content

3 Lessons


Lesson 1
Lesson 2

Demo topic 2


If you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to master three fundamental disciplines:

  • Business Strategy
  • Management and Leadership
  • Marketing Strategy

There is no way around that. It is possible to be an entrepreneur and a CEO with an engineering background and without an MBA or a business degree; what is not possible is being either of those things without having a clue about:

  • Building a Marketing plan
  • Conducting marketing research
  • Collecting primary data for marketing research
  • Performing client segmentation
  • Selecting a target customer group
  • Understanding the 4Ps of Marketing
  • Classifying a firm’s products
  • The importance of product branding
  • Subtleties of product packaging
  • Understanding the factors shaping product pricing
  • The right way to approach product pricing
  • Organizing product distribution
  • Setting up an effective promotional campaign
  • Working with the four Ps of Marketing in a dynamic environment
  • Establishing and Tracking KPIs
  • Calculating and monitoring Customer Lifetime Value

Understanding these topics will make a huge difference for you if you have decided to pursue a business-related career – be it as an entrepreneur or a corporate executive.

What to learn?

Why we need Marketing How to build a Marketing plan Perform marketing research Carry out customer segmentation Set up the 4Ps of Marketing Organize marketing campaigns


  • No materials or software are required.

Target Audience

  • Aspiring entrepreneurs
  • Business owners
  • Business executives
  • Marketing executives
  • MBA graduates


0 /5

10 Courses


Material Includes

  • 2 hours on-demand video
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion